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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Women's Dry Denim

4

Dry, or raw, denim refers to denim that remains untouched by water, thus lacking a wash – earning the name "dry". Dry denim has a crisp rigidity attributed to the starch applied to warp yarns before weaving. While some may find it less comfortable than washed denim, it's this very starch that enables dry denim to crease, giving rise to distinctive wear marks like "whiskers" and "honeycombs."

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  • Nudie Jeans Wide Heidi in Dry Selvage, women's wide-leg jeans, shown on a model from the side standing on a pier.
    Nudie Jeans Wide Heidi in Dry Selvage, women's wide-leg jeans shown laid flat.
    Nudie Jeans Wide Heidi Dry Selvage jeans, seen from the back on a model walking along a wooden pier to show the wide-leg fit.
    Nudie Jeans Wide Heidi Dry Selvage, women's wide-leg jeans laid flat and folded in half against a white background.
    Nudie Jeans Wide Heidi Dry Selvage, close-up of the coin pocket showing the selvage detail and orange stitching.
    Nudie Jeans Wide Heidi Dry Selvage jeans, close-up of the back pocket with orange wave embroidery and the jacron patch.
    Nudie Jeans Wide Heidi Dry Selvage, close-up of the wide leg hem showing the dark rigid denim and orange stitching.
    Nudie Jeans Wide Heidi Dry Selvage, a close-up of the 13.75 oz. rigid dry selvage denim fabric.

    Wide Heidi Dry Selvage

    280 USD

    Loose, low-waist fit with a wide leg, made from 13.75 oz. Kaihara selvage denim. Tightly woven with slubby yarns and an orange selvage ID line. Made from organic cotton.
  • Nudie Jeans Joni T-shirt in Solid Offwhite, a women's regular fit tee worn by a model in front of a corrugated wall.
    Nudie Jeans Joni Solid T-shirt in Offwhite, a women's regular fit t-shirt shown laid flat against a white background.
    Nudie Jeans Joni T-shirt in Solid Offwhite, a women's regular fit t-shirt, hanging on a hanger against a wooden background.
    Nudie Jeans Joni T-shirt in Offwhite, a women's regular fit t-shirt worn by a model standing outdoors.
    Nudie Jeans Joni Solid T-shirt in Offwhite, close-up of the red NJ logo embroidered on the sleeve.
    Nudie Jeans Joni Solid T-shirt in Offwhite, a women's regular fit t-shirt shown laid flat against a white background.

    Joni Solid Offwhite

    70 USD

    Regular fit crew neck tee in organic cotton with a small NJ embroidery on the left sleeve.
  • Nudie Jeans Clean Eileen Dry Twilight Selvage, women's loose fit wide leg jeans shown laid flat.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, women's loose fit wide leg jeans shown on a model against a white background.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, close-up of the wide leg with a deep cuff showing the selvage seam detail.
    Nudie Jeans Clean Eileen Dry Twilight Selvage jeans, shown on a model from the back to highlight the loose, wide-leg fit.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, women's loose-fit jeans in dry blue, shown folded flat.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, women's high-waist wide-leg jeans shown in profile on a model.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, close-up of the back showing the jacron patch and back pocket.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, close-up of the cuffed hem showing the selvage detail and tobacco stitching.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, close-up of the front coin pocket showing the selvage edge and copper rivets.

    Clean Eileen Dry Twilight Selvage

    260 USD

    Loose-fit jeans with a wide leg and high waist made from the Twilight Selvage denim by Candiani in Italy. This pure-indigo dyed fabric offers a brilliant blue hue with a subtle redcast. Made from organic cotton.
  • Nudie Jeans Western Silver Belt in Toffee Brown, a unisex leather belt with a silver buckle, laid flat on a white background.
    Nudie Jeans Western Silver Belt in Toffee Brown, laid flat against a white background showing the silver buckle and hardware.

    Western Silver Belt Toffee Brown

    110 USD

    Classic western-style belt made from vegetable-tanned full-grain leather.