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  • This is Nudie Jeans
This is Nudie Jeans
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  • Julian Denim Shirt Rinsed
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  • Arvid Pearls Hawaii Shirt Blueberry
  • Arthur Bowling Shirt 8 Wonders
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  • George Ace Selvage Denim Shirt
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  • Vincent Shadow Check Shirt Brown/Beige
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  • Lance Short Sleeve Shirt Blue

Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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