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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Objects

4

The Nudie Jeans objects are not intended for wearing, but they are made with the same mindset as the rest of our products. Books and other bits and bobs that'll take your love for denim in general, and Nudie Jeans in particular, to a whole new level.

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  • Jeff Olsson Bad Breath Poster
    Jeff Olsson Bad Breath Poster
    Jeff Olsson Bad Breath Poster
    Jeff Olsson Bad Breath Poster

    Jeff Olsson Bad Breath Poster

    110 USD

    50x70cm Art Print By Jeff Olsson Offset Printed on Fedrigoni Woodstock Betulla 140g paper Certification with letterpressed numbering included Limited to 300 pcs
  • Start your own f*cking brand Book English

    Start your own f*cking brand Book English

    25 USD

  • Nudie Jeans Guppyfriend Washing Bag, studio shot of the product's brown cardboard retail packaging.
    Nudie Jeans Guppyfriend Washing Bag in white, a microfiber-catching washing bag shown laid flat against a white background.
    Nudie Jeans Guppyfriend Washing Bag, shown in its brown and blue cardboard packaging against a white background.
    Nudie Jeans Guppyfriend Washing Bag in White, laid flat against a white background.

    Guppyfriend Washing Bag

    40 USD

    Eco-friendly washing bag that captures microfibers during laundry cycles. Untreated, undyed, and free from additives for minimal environmental impact.