The Naked Truth About – Johan Åberg
The Naked Truth About – Johan Åberg

When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has led to creating a blue universe.

2020 Nudie JeansSustainability Report
Our Vision: To Become the World's Most Sustainable Denim Company

Read more about how we go about becoming the world's most sustainable denim company.

What the FAQ - Who makes the music for your videos?
What the FAQ – Who makes the music for your videos?

Each time we post a new film production featuring music, we get bombarded with track ID requests. So Kaine, our Community guy here at HQ, lets the cat out of the bag.

Bangkok: New Repair Partner

Bangkok called and we answered. Head down to Central Plaza Ladprao, 2nd floor to get your Nudie Jeans repaired for free.

Fashion Revolution Week — 2021

In 2020, we were listed as the only brand with complete transparency in the report; Out of sight: A call for transparency, from field to fabric by Fashion Revolution. To be able to make real improvements at the factory level, supply chain transparency is key.

How to repair
How to repair your jeans using a Nudie Jeans repair kit.

It is true that every pair of Nudie Jeans comes with a promise of free repairs forever. No matter where or when you bought them. 

Summer 21 Rack
Summer 21 Rack
Behind the Nudie Jeans Summer 2021 Collection.

The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This industrial town’s roughness is always present; every collection is an homage to our hometown, and there’s almost certainly always a nod toward popular culture.

What the FAQ – What are some of your favorite bands?

It's no secret we have a strong connection to music and its subcultures, but who are our favorite artists? Kaine, the trusty Community Coordinator, has a go at this one for all you music heads out there.

Oscar sitting on a bed with his Loose Leifs
Oscar sitting on a sofa with his Loose Leifs
A New Batch of Re-use Jeans is Now Live on nudiejeans.com

We just released a bunch of new Re-use jeans on nudiejeans.com. Again, we asked our colleagues to do some closet excavation and find something special for this drop. And as usual, we struck denim gold.