What the FAQ - Why shouldn’t I wash my jeans too often?

A question thrown our way quite frequently is, "Why shouldn't I wash my jeans too often"? So, what are the perks of letting your jeans stay unwashed, and are there other methods one to freshen them up besides a washing cycle?

In this episode of What the FAQ, Kevin will help you down the delicate path of denim and laundry.

Deadstock
Deadstock

Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.

Re-use Kaihara Selvage
The Nudie Jeans Guide to Selvage Denim

To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's too important for us to call it just that.