Japanese artisans have a unique approach to denim-making. It’s all about tradition, craftsmanship, and attention to detail—prioritizing quality over quick results. Combine this philosophy with the use of vintage shuttle looms, and you got denim you can’t help but fall for.
That’s exactly what happened 25 years ago when founder Maria Erixon got a crush on selvage denim made by Kaihara Mills. That fabric sparked the start of Nudie Jeans, and it’s still in our lineup today. All our jeans labeled “Dry Selvage”, like Tuff Tony Dry Selvage, are made using Kaihara denim.
Japanese artisans have a unique approach to denim-making. It’s all about tradition, craftsmanship, and attention to detail—prioritizing quality over quick results. Combine this philosophy with the use of vintage shuttle looms, and you got denim you can’t help but fall for.
That’s exactly what happened 25 years ago when founder Maria Erixon got a crush on selvage denim made by Kaihara Mills. That fabric sparked the start of Nudie Jeans, and it’s still in our lineup today. All our jeans labeled “Dry Selvage”, like Tuff Tony Dry Selvage, are made using Kaihara denim.
