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Introducing: Lofty Lo

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    Our range of women's denim fits is rapidly expanding, and it just got an update. Say hi to Lofty Lo. In short, Lo (pronounced Lou) is a straight-legged relaxed fit with a high waist.

    We try to cover all bases in terms of fit – from tight to regular. We see an increase in interest for regular women's fits made with rigid denim. If that's something that appeals to you, Lofty Lo should be a serious contender. Even though it features a high waist, we intend for it to sit at the waist to offer you a bit of room over the hip and upper thigh. And the waist is designed to provide you with a snug and comfortable fit at the lower back. The well-balanced legroom gives you an overall clean, relaxed straight silhouette.

    Get to know Lofty Lo better, and check out all available options.

    One Wash
    One Wash

    One Wash is inspired by the simplest treatment—a single home wash for dry denim. This shifts the hue from dark bluish-grey to rich redcast blue, enhancing the texture from flat to irregular.

    Jeff-Olsson x Nudie Jeans
    Jeff Olsson x Nudie Jeans

    The collaboration between Nudie Jeans and Jeff Olsson isn't just about merging fashion with art; it's about intertwining two worlds that share a love for the mystique, the mythical, and the melancholic.